"Tiger style is a mystical form of kung-fu first made popular by the Wu-Tang Clan. Tiger style is so ridiculously badass that even if you are less of a fighter than your opponent, you'll beat his ass beyond recognition” *
The Logo
How many Usain Bolts, Ronaldos, Williams, Orpahs, Banksies, Einsteins, Adeles, Gallaghers…ok that’s enough…how many talented superstars have settled into a comfortable lifestyle and never pursued their universally unique talent? Perhaps they’ve just stopped picking up that racket, hitting the track, plucking the strings, kicking the ball or thinking that E, might just, in some other worldly manor, equal MC2?
Cue Matty B; ex bus driver turned telecoms engineer and amateur artist from Norfolk… I knew how talented Matty was and decided that I would drop him a text in early March 2020 to see if he’d fancy getting involved in my kung fu kick up project… I had no brand name, no money and zero credibility…just an idea of something that I believed in and got to work on convincing him to draw for me…
Initially he told me that he didn’t think my vision would match his skill set, he draws cartoons for fun, and I was asking for traditional Chinese mythology art with a football theme and so sleek that it could evolve into a prestigious street fashion brand…thankfully, despite my ludicrous demands, he accepted the challenge and we started to create our brand. See below the later stages of our logo evolution…
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